Helping MicroHabitat cultivate real change

Camden’s Toronto office creates inspiring video manifesto for sustainable development organization

Toronto, November 5, 2021 – Camden is proud to announce its first collaboration with MicroHabitat, an award-winning organization founded in Montreal in 2016, whose mission is to build a healthier world by reconnecting people to nature and food through the transformation of roofs and unused spaces into urban farms.

The initial mandate was to create and produce a straightforward corporate video, but once Camden’s Toronto office applied the agency’s Pivotal Thinking leitmotif to the project, it morphed into an inspiring video manifesto that outlines the philosophy behind MicroHabitat’s services, as well as its partnership with BOMA Canada. Through interviews and testimonials, the video positions MicroHabitat as a sustainable development organization that achieves real-world results, notably by advocating a lucid and pragmatic approach focused on changing habits.

Presented on MicroHabitat’s website and distributed on social media, the manifesto reflects the desire of the organization’s cofounders, Orlane Panet and Alexandre Ferrari-Roy, to inspire a genuine movement for change, on both a societal and corporate level.

“From the beginning, Camden understood the nuances of our vision, what we do, and the values we hold. Together, through a wonderful collaborative effort, we are helping bring urban agriculture to a whole new level,” commented Alexandre Ferrari-Roy, co-founder of MicroHabitat.

A shareable video, an inspiring vision, and an organization with positive, far-reaching ambitions all add up to a spectacular example of Camden’s commitment to socially progressive organizations. 

Credits:
Client: Orlane Panet and Alexandre Ferrari-Roy 
Agency: Created with pride by Camden